WordPress Content Management System — which was originally intended to be a blogging platform — has grown into much more than just a simple blogging platform. Thanks to WooCommerce, your WordPress website can help drive sales. And now, with the release of WordPress 5.0, comes Gutenberg — the latest page builder.

What is Gutenberg Page Builder?

WordPress 5.0 included a new way to build pages on the platform through the use of blocks instead of using the traditional static version of the WordPress visual editor. The intention behind this is to help reduce the learning curve for new WordPress users. There are also other benefits of using Gutenberg. For example, with the new page builder, users can rely less on third-party page builders — helping reduce bloat and increasing site performance for both front and back ends. Still, there are many who argue that the new Gutenberg page builder isn’t as customizable and as great at producing interfaces optimized for user experience. However, the feature is new, and will likely become better over time. For those who wish to stay with their current builder, WordPress has it’s classic editor available as a plugin.

WooCommerce and Gutenberg

WooCommerce integrates with Gutenberg by adding a product block to the Gutenberg block selection. Why is this ground braking? Because this feature allows you to place products anywhere on your site — not just in the shop page. WooCommerce normally works by adding a shop page template to your existing WordPress setup. With the new integration, you can mix content and products on any page or blog post. How can this benefit your e-commerce store? Easy, one can write blogs talking about featured products and include those products in the blog post. Then share the content through social media advertising allowing visitors to engage in your content and purchase products simultaneously.

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