What is SEO anyway? 

SEO is short for Search Engine Optimization. You might notice that when you type something that you’re looking for into Google search, you will typically receive a long list of results that are related to what you typed in – usually millions of results. 

The process for indexing is a bit complex. However, in short, web pages are usually ranked in the results according to the relevance of what a user types in. There are other factors involved such as whether a webpage is considered authoritative depending on inbound links, but we won’t get into that right now.  

The important thing you need to remember is that if you have an e-commerce store, you need to pay attention and keep your optimization constantly up to date. This can be done by creating content that talks about your products and/or services. The best way to do this is by writing content and making sure that descriptions/metadata for images you use are related to the products you’re offering.  

You can read up on Google’s SEO documentation so that you can get the right information from the actual source. Most of the time, it’s best to read directly from the source instead of third parties. Other search engines, such as Microsoft Bing, have different criteria for ranking, but mostly work the same. 

If you want to do some more advanced SEO for your e-commerce store, you’ll have to put yourself in your potential customer’s shoes and think about what they might be searching for. Compile a list of these search term keywords and include them into your content to receive the best results. 

Why is it important to stay on top of your site’s SEO? 

SEO marketing is becoming popular these days. That means there is a lot of competition for keyword ranking. The only way to combat this and maintain your ranking on search results is to continuously develop new content and have a steady flow of web traffic. A blog included in your e-commerce site is a good way to do this. However, as you can imagine, this can be a bit time-consuming.  

A quicker way to have better rankings on search results is to play around with Google Ads. This method is more of a pay-to-play model, so it might need some initial investment to get you started. And if your target keywords are high competition, expect to pay more.  

What keywords should I choose to focus on? 

Choosing the right keywords can make or break your rankings and directly affect your web traffic. If you have products that are niche, the more specific the keywords – the better. Something else that will give you an edge is choosing keywords that have low competition and relatively high traffic. A tool I have used in the past for selecting good keywords is keywordtool.io 


Other than that, SEO can be relatively simple – it just requires a bit of time and patience. If you’re interested in learning more about SEO or if you are looking for e-commerce solutions, don’t hesitate to get in touch with Continuum Consulting Inc.

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